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  History of Citroën    

History of Citroën: 1930History of CitroŽn

A foundry section is established alongside the forging plant at Clichy.
A subsidiary company, Norsk Citroën A/S, is founded in Oslo, Norway.

History of Citroën: 1931
The Société Anonyme des Transports Citroën is founded.

History of Citroën: 1932
Between April 1931 and February 1932, Haardt and Audouin-Dubreuil undertake their third major expedition: the Croisière Jaune. Forty men and 14 half-tracks cover a distance of 12,000 kilometres from Beirut to Peking via the Himalayas, the Gobi desert, and China, which is in the throes of revolution.

History of Citroën: 1933History of CitroŽn
The worldwide economic crisis has a serious effect on the French motor industry and production falls. But André Citroën sticks to his principles - raise production to cut costs - and sets his sights on the future. Projects include a production rate of 1,000 vehicles a day and the launch of a new front-wheel drive ("Traction Avant") model developed by André Lefebvre and his team in the design department.
The Quai de Javel plant has to be demolished and rebuilt in the space of five months. While work is in progress, the factory continues to produce 360 vehicles a day.

History of Citroën: 1934
The launch of the Traction Avant is not sufficient to remedy Citroën's serious financial problems, and the company is unable to meet its commitments.
The French government asks Michelin - the main creditor - to take financial control and put the business back on its feet. Citroën continues to sell its cars, but 8,000 workers are made redundant.

History of CitroŽnHistory of Citroën: 1935History of CitroŽn
André Citroën dies on 3 July after a serious illness.
The Italian assembly plant closes down. The new customs regulations of 1934 make it too complicated to assemble vehicles in Italy. The subsidiary continues to operate.

History of Citroën: 1936

Citroën founds a subsidiary in Saigon (Vietnam), the "Société Automobile d'Extrême-Orient".

History of Citroën: 1937
Citroën and Peugeot send study gruops to the USA. They oserve that France's automotive industry is lagging behind the US, notably in terms of productivity Citroën's market research and department produces several surveys on automotive purchasing habits in France. As a result Citroën decides to diversify production in order to make the car more accessible : The luwury niche market occupied by the Traction Avant is no longer sufficient. In 1937, studies show that 90% of customers buying their first car opt for a used vehicle costing around FF 10,000 in general, i.e. less than half the price of a new 11 CV. citroën decides to win over these new customers with a low-cost car, hence the project named TPV (from the French acronym for "very small car").

History of CitroŽnHistory of Citroën: 1938
Pierre boulanger becomes chairman and managing director of Citroën. A fine arts graduate, he enjoys hands-on contact with his work. He spends as much time at the test track or in the research laboratory as he does in his office on the Quai de JAvel. He is also a keen aviator, much like André Lefebvre with whom he sets up the 2CV project.

History of Citroën: 1939History of CitroŽn
Developed in the design office headed by André Lefebrvre, the TPV - now known as the 2CV - is ready to go. It weighs around one-third as much as the 11CV and costs one-third of the price. Its low speed, minimal comfort and low price make it the ideal "people's car" for both town and country use. But the launch is prevented by the outbreak of war. In may, 250 prtotypes are ready for a paris Motor Show that never takes place. All the models are destroyed or hidden.