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  History of Citroën    
 
 

History of Citroën: 1970History of CitroŽn
The Dalat factory comes into operation in Saigon (South Vietnam), assembling a vehicle derived from the Babybrousse, itself developed from the Méhari.
A facility for the assembly of the Babybrousse comes into operation in Abidjan (Ivory Coast).
A new department opens in the Nanterre factory (Paris region) to assemble engines for the GS.
In the Moroccan Rally, five DS21s are among only seven cars to reach the finish.
In the Citroën tradition of great automotive explorations, THE COMPANY organizes a Paris-Kabul-Paris long-distance rally. The 1,300 participants, are all less than 30 years old, and all are driving 2 CVs, Dyanes or Méharis.

History of CitroŽn
History of Citroën: 1971

Citroën signs agreements with Inda SA of Paraguay, Quinatar SA of Uruguay, and Aviles Alfaro in Equador, for the assembly of 2CV and 3CV models.
The SOGAMM (Société d'Outillage Général Appliqué aux Moules et Modèles) is set up at Stains, near Paris, as a subsidiary. It is specialized in the making of prototype body and mechanical components, quality control standards and associated equipment, and also master references for forging. This department was previously housed in the Clichy plant.
In the Moroccan Rally, the SM takes part in a competition for the first time - and wins: first place for Deschaseaux-Plassard, third for Consten-Motte and fourth for Neyret-Terramorsi. After the success of the Paris-Kabul-Paris, Citroën organizes another long-distance rally: Paris-Persepolis-Paris. Five hundred 2CVs travel from Les Halles outside Paris to Southern Iran.

History of Citroën: 1972History of CitroŽn
In Yugoslavia, Citroën reaches an agreement with Tomos and Iskra to set up Cimos, a Franco-Yugoslav mixed economy company manufacturing the 2CV, Dyane, Ami 8, GS, and a range of mechanical components.
Citroën sets up an industrial and commercial subsidiary in Johannesburg (South Africa). Citroën reaches an agreement with STIA (Société Tunisienne d'Industrie Automobile) for the assembly of 2CV and 3CV models.
The marque reaches an agreement with the Globus import company in Iceland for the sale of Citroën models. The Type H assembly facility in Holland closes down after building 10,016 examples.
The Grenelle factory in Paris' l5th district shuts down, its work having been taken over by the Caen factory.
In July, Citroën's Public Relations Department invents a new type of competition: the 2CV Rallycross. The first event takes place near Argenton-sur-Creuse.

History of CitroŽn
History of Citroën: 1973

The Aulnay-sous-Bois factory (Paris region) comes into operation. Designed to gradually take over the work of the Quai de Javel plant, Aulnay is one of the most modern factories of its day with its body-assembly transfer lines, automated paintshop, computer-controlled parts transfer and production systems.
Fiat withdraws from Pardevi and returns its 49% stake to Michelin. Fiat and Citroën continue to undertake specific joint industrial and commercial ventures.
In the Moroccan Rally, three DS23s driven by Neyret-Terramorsi, Bochnicek-Kernmayer and Ponnelle-de Serpos finish 2nd, 3rd and 4th respectively.
After the huge success of the Paris-Kabul-Paris long-distance rally, Citroën organizes "Raid Afrique", an 8,000 km rally from Abidjan (Ivory Coast) to Tunis (Tunisia). Over one hundred young people take part in teams of two, all driving 2CVs.

History of Citroën: 1974History of CitroŽn
Michelin and Peugeot decide to merge Automobiles Citroën and Automobiles Peugeot. The objective is to create a group that is large enough to be internationally competitive. Each of the two marques retains its own sales network, range of vehicles and image, but introduces joint research policy and joint purchasing and investment in order to generate major economies of scale.
Berliet leaves the Citroën group and forms a partnership with Saviem within the Renault group.
The Quai de Javel factory closes when production of the DS comes to an end. Between 1919 and 1974, the plant turned out 3,227,105 vehicles, ranging from the Type A to the DS. Company headquarters remain at Quai de Javel for a further eight years.
The situation in Chile forces the closure of the 2CV assembly operation after production of 47, 715 vehicles. The Welinski-Tubman-Reddiex team wins the Wembley-Munich World Cup in their DS23.

History of CitroŽnHistory of Citroën: 1975
The Charleville-Mézières foundry in the Ardennes comes into operation to complement the facilities in the Paris area. Managed entirely by computer, the new facility is one of the most modern foundries in Europe.It casts both ferrous metals and aluminium (gravity and pressure techniques).
As the Charleville plant develops, the Clichy foundry gradually becomes an experimental centre for new foundry techniques, such as robotized mould-making and lost foam casting.
When production of the SM is stopped as a result of the energy crisis, Citroën and Maserati part company.
The Saint-Charles factory, in Paris' 15th district, closes. Its duties are taken over by the new factory of Metz-Borny.


History of Citroën: 1976

The Peugeot Group takes an 89.95% stake in Citroën, and sets up the PSA holding company as part of the Citroën SA/Peugeot SA merger.
Citroën signs an industrial and com-mercial agreement with Romania, whereby Romania will produce a new Citroën model to be sold by Citroën dealers in Western Europe and by a Romanian organization in COMECON countries.
History of CitroŽn

History of Citroën: 1977

The LN goes into assembly at the Forest factory in Brussels, Belgium.
Citroën signs an industrial agreement with Guinea-Bissau, covering the manufacture of 500 vehicles a year.
Citroën puts in place the PIEC (Plan Individuel d'Epargne Congé), a plan introducing flexible working arrangements. CX 2400s take the first five places in the Tour Automobile de Sénégal.


History of Citroën: 1978History of CitroŽn
In Spain, the Orense plant comes on line, making mechanical components for the Vigo plant.
In France, the SMAE (Société Mécanique Automobile de l'Est) is founded in Metz (Lorraine region) as a subsidiary of Citroën and Peugeot. SMAE comprises the two factories of Metz-Borny (gearboxes) and Metz-Tremery (engines, started up in 1979) and also supplies mechanical assemblies to the PSA companies and to other customers.
A computerized spare parts centre is opened outside Paris in Melun-Sénart to supply the Citroën service organization worldwide.
Citroën signs a turnkey contract with East Germany to build a complete plant for the manufacture of constant-velocity joints, a Citroën speciality since the days of the Traction Avant.
The Visa goes into production in Belgium. Fiat, Peugeot and Citroën sign an agreement on the joint development of a new light utility vehicle.
The Rennes-La Barre Thomas plant stops turning out ball-bearings.

History of CitroŽn History of Citroën: 1979
In France, the Trémery factory in Lorraine comes on line to manufacture top-of-the-range petrol and diesel engines. The plant is designed according to new principles of organization, for highly flexible management. In Paris, the Gutenberg plant closes. Its work is taken over by Trémery.
A new computer-aided design and manufacturing centre is installed in the Saint-Ouen factory near Paris. Citroën signs agreements for the manufacture of the FAF in Senegal, the Ivory Coast, Guinea-Bissau and the Central African Republic.
Argentina opens its markets to imports and production stops in the Catila factory.
An agreement is reached concerning production of the CX and GSA in Thailand.